What to Expect form Apple in 2024

What to Expect from Apple in 2024


2024 is poised to commence with a bang as Apple gears up for the release of the Vision Pro, marking Apple’s first major product launch since the 2015 Apple Watch. Following closely behind are anticipated releases of new iPads, Macs, AirPods, and iPhones.

Exciting developments are on the horizon, including a larger iPad Air, the debut of the first OLED iPad Pro, upgraded iPhones, and a health-focused Apple Watch. In this comprehensive guide, we delve into everything known about Apple’s upcoming products in 2024, based on current rumours.

Apple Vision Pro (February 2024)

The Vision Pro headset, initially unveiled at WWDC in June 2023, is set for launch in February 2024. Geared towards a U.S. release, Apple may require in-store purchases or online orders to be picked up in-store for personalised fittings. Sporting a glass and aluminium build, the Vision Pro utilises advanced 4K micro-OLED displays, setting it apart from competitors in both technology and cost.

While not expected to achieve widespread sales at its £3,500 price point, the Vision Pro offers a unique mixed reality experience with transition capabilities between virtual and augmented reality. Boasting numerous cameras, hand gestures, and eye movements for control, the Vision Pro promises to be a groundbreaking device, akin to the early stages of the Apple Watch.

OLED iPad Pro (March 2024)

After a 2023 without iPad updates, 2024 brings a significant revamp to the iPad lineup. The iPad Pro models are set to receive upgraded OLED displays for the first time, promising enhanced visuals and efficiency. The iPad Pro design may undergo changes, with the possibility of size adjustments and a transition to the faster M3 chip for improved performance in gaming and video editing.

Potential features include increased storage capacity, MagSafe charging, and a higher price tag reflecting the advanced OLED technology. Detailed insights into the OLED iPad Pro can be found in our dedicated guide.

Two iPad Air Models (March 2024)

Expanding the iPad Air lineup, Apple is introducing two models in 10.9-inch and 12.9-inch sizes. Although lacking OLED displays and high-end features of the iPad Pro, these models offer more budget-friendly alternatives. While design changes are not expected due to the 2021 update, refinements may accommodate the new screen sizes.

iOS 18 (June 2024)

At the Worldwide Developers Conference, Apple is expected to unveil iOS 18, featuring significant integrations of generative AI across various applications. Enhancements include AI-powered features in Apple Music, Pages, and Keynote, as well as improved Siri interactions with the Shortcuts app and Messages. The adoption of Rich Communication Services (RCS) for cross-platform messaging between iPhone and Android users is anticipated, offering a more seamless experience.

macOS 15, watchOS 11, and tvOS 18

Accompanying iOS 18, new versions of macOS, watchOS, and tvOS are anticipated, bringing similar AI improvements.

visionOS 2

Launching alongside the Vision Pro headset, visionOS, the operating system designed for the device, is expected to receive its second iteration in June, featuring a Home Screen, dedicated App Store, virtual reality environments, and tailored Apple apps.

Apple TV (First Half of 2024)

A new version of the Apple TV 4K is in development, rumoured to include a faster A16 processor and support for Wi-Fi 6E or Wi-Fi 7.

iPhone 16 (September 2024)

The iPhone 16 models are set to retain the design of the iPhone 15 but with notable improvements. A vertical camera arrangement for spatial video capture and the addition of a Capture Button for quick video recording are expected. All four models will feature the 3-nanometer A-series chips, offering improved performance and efficiency.

iPhone 16 Pro (September 2024)

The iPhone 16 Pro models will see a size update, with the iPhone 16 Pro featuring a 6.3-inch display, and the iPhone 16 Pro Max increasing to a 6.9-inch display. Notable camera updates, including a 48-megapixel Ultra Wide lens and 5x tetra-prism lens, are anticipated, along with faster 5G modem chips and potential Wi-Fi 7 technology.

Apple Watch X (September 2024)

In celebration of the Apple Watch’s 10th anniversary, the Apple Watch X is expected to debut with a new design and health features, possibly including sleep apnea detection and blood pressure monitoring.

AirPods 4 (September 2024)

The fourth-generation AirPods will launch with two models, featuring an updated design with shorter stems. The higher-end version is expected to include Active Noise Cancellation, while a redesigned case will incorporate speakers for Find My alerts and a USB-C charging port.

USB-C AirPods Max (September 2024)

The AirPods Max is set for a minor refresh in 2024, adding a USB-C port for charging and introducing new colour options.

iPad Mini 7 (October 2024)

While maintaining the current design, the iPad Mini 7 is expected to receive upgrades in the form of an A16 chip, improved cameras, and potential display assembly changes to address “jelly scrolling.”

Refreshed Low-Cost iPad (October 2024)

Alongside the iPad Mini 7, a refreshed low-cost iPad is anticipated, featuring a faster chip (likely the A16) and potential support for Wi-Fi 6E.

Mac mini (Late 2024)

The Mac mini is due for an update, featuring Apple’s M3 and M3 Pro chips.


A sturdier version of the Magic Keyboard with an aluminium frame and larger trackpad is expected to debut alongside the new iPad Pro models. A refreshed Apple Pencil 3, designed to work with the next-generation iPad Pro and iPad Air, is also in the works.

Other Possibilities

While not confirmed, possibilities for 2024 include updates to the MacBook Pro, Mac Studio, Mac Pro, a Home Hub Device, and a new Pro Display XDR successor.

In summary, 2024 promises to be a monumental year for Apple, with a diverse range of innovative products and updates across its entire ecosystem. From cutting-edge hardware to advanced software integrations, Apple is set to make significant strides in the tech industry.