Apple’s ‘Scary Fast’ Mac Launch: Key Announcements


At Apple’s recent event, the company unveiled its latest Mac lineup, showcasing the highly anticipated M3-equipped iMac and MacBook Pro models. The event, known as ‘Scary Fast,’ showcased the cutting-edge advancements in Apple’s in-house chip technology.

The major highlights from the event include:


Enhanced M3 Chip Lineup

Apple put the spotlight on its new M3 chip series. This lineup, comprising the M3, M3 Pro, and M3 Max chips, stands out as the “first personal computer chips” produced using a more efficient 3-nanometer process. Noteworthy features include a faster and more efficient CPU, along with an updated GPU supporting advanced functionalities like ray tracing, mesh shading, and Dynamic Caching, optimizing memory usage during tasks. The M3 chips offer up to 128GB of unified memory, with the top-tier M3 Max boasting up to 92 billion transistors, a 40-core GPU, and a 16-core CPU.

24″ iMac Refresh

Upgraded 24-inch iMac with M3 Chip

The new 24-inch iMac is set for an upgrade featuring the M3 chip, promising a performance doubling that of its M1-equipped predecessor. The refreshed iMac boasts a 4.5K Retina display with over a billion colors, support for Wi-Fi 6E, and an enhanced 1080p webcam. Available in seven colors, including green, yellow, orange, pink, purple, blue, and silver, the iMac comes with color-coordinated accessories, still featuring Lightning connectors. Prices start at £1,299 for the eight-core CPU model and £1,499 for the 10-core variant. Preorders begin today, with availability from November 7th.

14″ & 16″ Spec bump

Revamped 14- and 16-inch MacBook Pros with M3 Chip

Apple unveiled new 14- and 16-inch MacBook Pro models powered by the M3 Pro or M3 Max chips. Both laptops feature a Mini LED display, a high-resolution camera, a six-speaker sound system, 22 hours of battery life, and a maximum RAM of 128GB. These models are available in space black with a new coating to reduce fingerprints and in silver. Starting prices are £1,999 for the 14-inch M3 Pro model and £2,499 for the 16-inch variant. Preorders are open today, and they will hit the market on November 7th.

Bye Bye Touch Bar

Entry-level MacBook Pro without the Touch Bar

In addition to the M3 Pro and M3 Max-equipped models, Apple introduced a more affordable 14-inch MacBook Pro with the base M3 chip, starting at £1,599. It replaces the previous 13-inch MacBook Pro with an M2 chip, offering up to 60% faster performance. Notably, this model ditches the Touch Bar for physical keys. It comes in silver and space gray, excluding the black color exclusive to higher-end models. Preorders are available now, with an official launch on November 7th.


The ‘Scary Fast’ event left tech enthusiasts eagerly awaiting these groundbreaking products, marking a significant leap in Apple’s technological prowess.

As usual, if you want to buy, lease or repair these new devices Infinite Loop is where you need to be.